About J Paul

This is the not short enough version. TL;DR is below.

I’m a finance tech industry veteran now shifting back to online business, startup and investment pursuits. It’s not my first go-around on the digital front; I was the ‘web guy’ at a NYC design studio in the late 90s. But a trading technology startup lured me away and a long, productive run ensued, from vendors to a top investment bank and back. Now I’m applying my product and business development experience to building and investing in SaaS and online businesses.

Superpowers of TomorrowJ Paul Hendricks - Finance Pro Goes Digital Marketing

I believe that writing and research and content crafting are superpowers for those that can master them. Our ever-noisier world makes effective communication a mission-critical skill, whether through writing or the spoken word. Content creation of various sorts is also a power tool (and personal indulgence) that has served me well in the past. 

And these skills are ever-more critical in digital marketing and business in general, given that producing quality content for communication with humans is also the key to success with the Google algorithm (and all answer engines). These machines are the new gatekeepers; even if you can control your message, they control who sees it. So, part of my goal with this site is to simply exercise those muscles.

Personal Scatter Plot

I’ll keep it loose, though, and view the site as a personal scatter plot of ideas. I’m not sure where the best-fit line will point, but I plan to incorporate at least two broad areas of focus.

One will be to share my in-progress, mid-life migration into new business endeavors. My current initiatives focus on content site development across a number of niche verticals, and developing other digital assets. I put a premium on diversification of income and monetization methods. So, I am also building out my portfolio of private investments and alternative assets alongside my traditional holdings.  I’ll provide as much ongoing detail and color on all these efforts as is practical and (hopefully) useful.

I will explore how a college drop-out moved to New York City to play music yet ended up working nearly two decades in the finance industry, from startups to a Fortune 100 investment bank.

The other topical focus of this site will be around self-learning and skill setting, and the challenges faced by those educated in the old paradigm but facing the realities of the new global economy.  To wit, I will explore how a college drop-out moved to New York City to play music yet ended up working nearly two decades in the finance industry, from startups to a Fortune 100 investment bank. And what I learned in the process.

Conceiving and Co-Existing

Conceiving of and assessing an idea or opportunity requires both qualitative and quantitative skills. The online business and startup space magnifies the importance of both. Working in the trading and finance industry made me process-oriented and statistics-driven. But the humanities, writing and music are in my bones. Alas, the analyst and the artist can co-exist. And the intersection of these two also sets a general thematic scope for the site.

So, welcome to my new thing. If this interests you please follow along. I also write at Digital Downshift and share some current events on my now page. And thank you, in advance, for all I will learn and gain from those who do.

–J Paul

TL;DR?! Okay, here’s the bullets version…

      • Stumbled through school, never finished college, worked lots of jobs, played lots of music;
      • Went backpacking, moved to NYC, got first ‘serious’ job in finance, quit to get serious about music;
      • Started first business (retail shop), sold to partner (still open), married and became father of twins (who rock);
      • Joined NYC design studio (via NYT classified), managed web strategy (1995), launched first blog (1997);
      • Got next job in finance (via music), startup employee #9, rode two acquisitions to top global bank;
      • Co-founded fintech startup (2010), made NYC fintech fashionable, missed goal but learned lots;
      • 4 acquisitions, 3 spin-outs and 2 continents later, am prepping for fun and fortune in my next 50;
J Paul Hendricks looking into the distance at Yellowstone
In Yellowstone National Park you can watch the world change in real time.