Digital Marketing & Online Business

Online business operations and marketing, organic and paid search traffic strategies and alternative promotional hacks are all fascinating and rapidly changing. And these are increasingly essential to success for anyone seeking greater visibility for their product, business or organization.

The rise and fall of different platforms and digital channels, and the power and implications of internet access in emerging economies are also interesting mega-trends…

My introduction to the digital marketing and online business space began in the late 1990s so I have seen massive changes as the digital landscape continues to evolve. Content, branding and community building constitute my primary marketing experience on the corporate side.

The rise and fall of different platforms and digital channels, and the power and implications of internet access in emerging economies are also interesting mega-trends that are also critically important to digital marketers. I look forward to exploring and sharing my observations and field reports on these and related topics.

Below are some selected articles that touch on these topics. Enjoy!