Online business operations and marketing, organic and paid search traffic strategies and alternative promotional hacks are all fascinating and rapidly changing. And these are increasingly essential to success for anyone seeking greater visibility for their product, business or organization.
The rise and fall of different platforms and digital channels, and the power and implications of internet access in emerging economies are also interesting mega-trends…
My introduction to the digital marketing and online business space began in the late 1990s so I have seen massive changes as the digital landscape continues to evolve. Content, branding and community building constitute my primary marketing experience on the corporate side.
The rise and fall of different platforms and digital channels, and the power and implications of internet access in emerging economies are also interesting mega-trends that are also critically important to digital marketers. I look forward to exploring and sharing my observations and field reports on these and related topics.
Below are some selected articles that touch on these topics. Enjoy!
Investing in Online Business: Where To Buy Websites Starting and operating, or buying and selling a business is nothing new. It has been done, in one form or another, for millennia. And, with the digital revolution, investing in online business and websites has emerged as a new asset class. The internet age has changed everything, …
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What Digital Marketers Can Learn From the Investment Industry There is much that digital marketers, product developers and business operators can take from the finance industry and the world of investing. Some of these are general best practices while others are more complex ideas. But all are financial concepts and investing principles that can serve …
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Art or science? The question is so commonly asked because it applies in many situations. But most questions defy binary answers. The world is often inexact and hard to quantify. Not least of which the world of SEO (search engine optimization).
In most aspects of life we undertake important decisions with care, and we often must depend on others in the process. But when someone offers simple solutions to particularly difficult and complex problems we should be a bit skeptical. Hard problems are not easy to solve.
Destroy All Web Sites! was a site providing commentary on and pointers to resources and emerging trends in technology. I authored and maintained this site from 1997 through 1999; it’s interesting to see which stories were transient and ultimately of little impact, and which were quite timeless and important.