Art or science? The question is so commonly asked because it applies in many situations. But most questions defy binary answers. The world is often inexact and hard to quantify. Not least of which the world of SEO (search engine optimization).
Finance & Investing Perspectives
For most of my adult life I have worked in the finance and electronic trading space. The banking, brokerage and hedge fund industry is reviled by some and misunderstood by many. But it plays a critical (and usually positive) role in the global economy, and potentially offers useful insights for those operating in the digital marketplace.
I plan to share more about my personal portfolio and investment outlook which are, in large part, an outgrowth of my professional experience. But my interest here is to also explore how the finance industry and markets can inform our understanding of other complex systems.
…the finance industry demonstrates how an ecosystem and marketplace (for anything) can and should operate.
Specifically, the history and current state of the finance industry demonstrates how an ecosystem and marketplace (for anything) can and should operate. The banking and securities trading industries certainly have past examples of sketchy and outright criminal activities. And the transparency and best practices applied today by most market participants are informative and potentially applicable for digital marketers and online business owners.
In addition to exploring how the former may inform the latter, I also hope to draw on my product and business development experience in the financial technology arena. There are many ways the software development, deployment and maintenance practices in the banking and trading space can contribute to more effective operations in the online business and marketing world.
Below are some selected articles that touch on these topics. Enjoy!